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Datos Insights + PayNearMe Research

The Value of Payments Data: How Financial Institutions Can Rethink and Prioritize Data-Based Decision-Making

In this PayNearMe-sponsored study, Datos Insights explores how financial institution executives are—and distressingly, aren't—harnessing payments data to guide the development of an improved personalized customer experience.

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About this research

This white paper is based on market intelligence and insights developed by Datos Insights from previous and ongoing research and available public sources. It also draws from a study that included interviews with 13 executives from a range of North American FIs varying by size, geography and type. Also included are data and insights derived from a Q3 2022 Datos Insights survey covering 2,006 U.S. consumers’ financial services preferences.

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